Specify your high-value accounts.
High-value accounts can include desirable prospect companies who have a strong match with your offerings—or existing customers who have an opportunity to expand their relationship with your company. Along with their account name, you'll identify one or more domains that the account is associated with (for example, Bicycles.com, BicyclesAndMore.com, BicyclesAndUnicycles.com). With this information, CompassABM is able to identify the account when they visit your website and deliver personalized content to them in a variety of ways.
- Company needs (current pain and opportunity)
- Industry (benefit and experience)
- Other attributes like:
- Company size
- SIC or NCAIS code