Connect with prospects and customers through content personalization.
Customize content across your site.
ABM relies on delivering specific messaging to your highest-value accounts. CompassABM scales this concept, enabling you to serve custom content to a variety of account categories and in a variety of configurations.
CompassABM supports categorization of accounts into strategic, lite, and programmatic levels. You can also specify an industry for each account. You can then configure customization for each level, as well as for individual accounts.
Customization can be delivered in numerous ways, including text, images, and assets. Use CompassABM to personalize any component that can be dynamically customized by your website platform:
To extend the reach of your customization, use CompassABM in tandem with digital advertising, social media campaigns, or other CRM solutions. Short on resources or need expert ABM assistance? CompassABM subscribers can access optional services from our award-winning marketing experts: