Get Started: Piloting Effective ABM
CompassABM makes managing a pilot affordable and less risky.
We offer the perfect solution for companies who want to try Account-Based Marketing and desire a complete platform to help manage the details. The tool delivers the core functionality that powers ABM: account identification, website personalization, and prospect tracking. The tool also helps keep your teams informed about the engagement of your target accounts by providing automated alerts and detailed reporting to specified sales contacts. Best of all, CompassABM is completely affordable, so you can try out ABM without risking your entire year’s marketing budget.
Be wary of complicated enterprise ABM software
Most ABM software is prohibitively expensive for companies that aren’t 100% sold on implementing a long-term, expansive ABM effort. Plus, many of these solutions are complex—leaving you to pay for functionality you might never use. After spending significant money on the technology, you have little left to pay for content. And engaging, relevant content and outreach channels are what drive ABM’s true value.
Want more info about how to get started with ABM? See our Resources section.