Reach prospects with content meant for them
You work hard to create content that hits the mark with the buyers who can benefit most from your solutions. But getting that information in front of the right people right out of the gate is more and more difficult.
Statistics show that you have only seconds to grab site visitors’ attention. That’s where the web personalization component of ABM comes in, letting you present personalized content and experiences for visitors from your most important accounts. What could you accomplish if you could deliver industry-, company-, or location-specific pages and tools front and center, automatically—even before visitors fill out a form? With CompassABM, you can.
Working with your sales team, you can specify your highest-value accounts. Through IP-address resolution, CompassABM lets you know when visitors from those companies hit your site. And CompassABM automatically directs those visitors to the personalized pages you’ve created for them. It’s like a digital special-delivery service—no postage required.
Measure the impact of your program. CompassABM is fully integrated with Google Analytics so you can run customized reports to help understand and coordinate your ABM data with other aspects of site usage.