CompassABM for Kentico delivers robust ABM functionality through four core features:
IP-Based Firmographic Data
Our globally distributed infrastructure allows reliable access to visitors’ company name, corporate website and address, industry classification codes (SIC and NAICS), number of employees, and revenue.
Enhanced Kentico EMS
CompassABM provides extensions to existing Kentico APIs that enable you to take advantage of this surfaced information. You can run queries on the data as well as map the resolved information into custom Contact fields, enriching your Kentico EMS contact records.
Activate personalization at scale
CompassABM provides you the ability to trigger personalization variants in Kentico. Typically, when personalizing content at scale, setting up hundreds of variants is problematic. But CompassABM delivers a number of common field attributes that allow you to personalize content as easily as with a mail merge.
Effective analytics and metrics
With CompassABM, you can determine how much time targeted accounts are spending on your site and where they’re going. You can enhance scoring based on firmographic data, and you can write scripts for customized data use.